The Ultimate Guide to Custom Retail Packaging in 2020

Because of the sheer quantity of retail establishments, it's tempting to believe that standing out is more difficult than brain surgery (props to all you brain surgeons out there). But… 64 percent of people buy goods off the shelf without ever hearing of the company and that is why retail packaging is so important.

Everything? Well, not quite, but if you need custom printed bags, boxes, ribbon, or tape, look no further!

It's also no secret that the unpacking experience is vital for both you and your customers (and potential customers)

A potential customer will also determine whether or not he resonates with your brand right away.

If at all feasible, send an email with a link to a review of your items, which will be useful for potential consumers on the fence about buying.

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Retail Packaging & Displays, a part of RollsPack, specialises in the design and manufacture of point-of-purchase displays, as well as retail-ready and ornamental packaging. Our team provides customers with important retail knowledge from concept through manufacturing, resulting in sales-driving packaging and displays.

For many customers, the first time they interact with your brand is through your retail packaging.

Furthermore, you just have seven seconds to establish a strong first impression. Every one of those seconds is used wisely by smart custom packaging to deliver a powerful message.

Customer-generated content is becoming increasingly popular on social media.

The following are some of the most prevalent varieties of branded retail bags:

Gift bags made of paper putting your logo and message on show Retail bags that can be reused Customers are proud to use our services again and again. To make lugging their new purchases easier, they used plastic bags. Custom retail packaging design is a foolproof process. Reviewing this document will get you closer to having a thorough understanding of custom retail packaging design .

Your customers care about branding and the unboxing experience

User-generated content, according to 68 percent of Millennials, speaks to the quality of your brand.

Add to that the fact that 40% of customers will share photographs of your brand on social media because of its unusual packaging. What do you end up with? Another compelling argument for the importance of specialised retail packaging.

E-commerce retailers are missing an important opportunity

Make Customers Want to Touch Your Packaging

Contact RollsPack, who are trusted by over 5000 enterprises all around the world. Through our specialist bespoke packaging solution, RollsPack has assisted hundreds of businesses across the world in achieving exceptional packaging solutions to all of your packaging related logistical problems.

Complex ideas are transformed into practical and effective real-world packaging solutions by structural engineers, who attempt to address all of your packaging difficulties.

Consider what you can do to make the encounter memorable.

Every month, 90,000 individuals look for unboxing videos on YouTube. So you're aware that your target audience is on the lookout. It's also no secret that the unpacking experience is vital for both you and your customers (and potential customers).

If you think this simply pertains to e-commerce stores, you're missing out on a huge opportunity. It's an opportunity you can't afford to pass up in a world where package design influences 3/4 of consumers.

The value of a product is increased by premium packaging. Furthermore, 44% of buyers believe that superior packaging adds to a product's worth. As a result, high-quality custom retail packaging adds value to your goods and business.

RollsPack can manufacture to the highest industry standard because to its manufacturing excellence and global packaging capabilities, resulting in better pricing and quality.

Cardboard boxes have been regular practice for as long as anybody can remember, but if they continue to be sourced in an unsustainable manner, the world will face major challenges.

With over 1 million retail establishments in the United States alone, the manner you package your products can determine whether a customer chooses you or a competition.

In 2020, The Ultimate Guide to Custom Retail Packaging With over 1 million retail establishments in the United States alone, it's no surprise that custom retail packaging is more crucial than ever.

Because of the sheer quantity of retail establishments, it's tempting to believe that standing out is more difficult than brain surgery (props to all you brain surgeons out there).

Our eco-friendly retail packaging is not only good for the environment, but it's also customisable and stylish enough to give a good first impression when buyers open their new product.

They can help you build a brand community. When they witness someone else fall in love with what you do, they want to feel the same way you do. As a result, take the rise in unboxing video popularity as a sign that it's time to act.

We have our own line of low-cost packaging. Bags, tissue, and jewelry boxes that are reasonably priced to help you save money.

What about those unboxing videos?

Consider what you can add to make the experience more memorable. It is your responsibility to provide a branded experience to your customers. How can you go above and beyond their expectations?

Make customers want to interact with and touch your packaging if you sell in stores. Take advantage of the opportunity to persuade them to take your box off the shelf, pay for it, and take it home. Consider what you can do to entice them to share their stories.

Do you know how much time people spend opening packages?

  1. Can you imagine yourself spending hours watching others open your products?
  2. Would you be willing to buy something just so you could watch someone open it?
  3. Have you ever watched other people open your products?
  4. If yes, did you like it or not? Why?
  5. Did you find any similarities between your experiences and theirs?

In conclusion, we hope this article has helped you understand why customising your packaging is important.

It’s easy to get caught up in trends without thinking through the implications. We encourage you to think carefully before making decisions on design elements such as colours, fonts, graphics, etc., because these choices affect everything from branding to sales.

The best thing you can do is start small by testing different designs and see which ones work well for you.